MARKETING MANAGER
Location | Harare, Zimbabwe |
Date Posted | July 8, 2021 |
Category |
Management
|
Job Type |
Full-time
|
Currency | ZWD |
Description
Our client is looking for a Marketing Manager to join their vibrant team
Run marketing campaigns and other growth initiatives end-to-end: you will design experiments, develop campaign strategy, and drive execution of the campaign through to completion.
Understand deeply the lifecycle of members and identify opportunities for growth and optimization.
Collaborate with agencies, in-house creative studio, content, and product teams to improve conversions, app conversion, retention, and engagement rates.
Develop a KPI benchmark and measurement framework.
Design, plan, implement and optimize profitable paid acquisition campaigns that seek to drive up.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Use rapid iteration, split testing, and other lean approaches to validate your assumptions.
Conduct and present competitive analyses and market research.
Key Skills
Strong writing and communication skills - ability to develop sound arguments for ideas and direction based on data and insight.
Attention to detail and organizational skills.
Team player, open to testing ideas that compete with your own.
Ability to hold both the big picture and the finer details in your mind at the same time.
A high tolerance for ambiguity, ability to be productive in high-paced, uncertain environments.
- Job Role: Marketing Manager
- Industry: Sales / Marketing / PR / Advertising
- Salary: Negotiable