One of Zimbabwe’s vibrant and leading online marketing solutions company is looking for talented and passionate individuals who are able to fill in the post below.

SEO / SEM Manager x 5 (part-time / freelancer)

Required Skills
• Analytical Skills
• Communication Skills
• Interpersonal Skills
• Prior experience in content marketing, content growth and SEO
• Working knowledge of search engine optimization practices
• Outstanding ability to think creatively, strategically, and identify and resolve problems
• Excellent verbal and written communication skill
• Ability to work within a team and independently
• Familiarization Google analytics
• Experience with website optimization tools
• Strong organizational, time management, and analytical skills
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Working knowledge of HTML, CSS, and JavaScript development and constraints

Duties and Responsibilities

Responsibilities
1. Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
2. Track, report, and analyze website analytics and PPC initiatives and campaigns
3. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
4. Optimize copy and landing pages for search engine marketing
5. Develop and implement link building strategy
6. Research and analyze competitor advertising links
7. Perform ongoing keyword discovery, expansion and optimization
8. Research and implement search engine optimization recommendations
9. Work with the development team to ensure SEO best practices are properly implemented on newly developed code
10. Work with editorial and marketing teams to drive SEO in content creation and content programming
11. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
12. Strong organizational, time management, and analytical skills

Qualifications and Experience

Qualifications
• Bachelor’s degree in a business or quantitative discipline, for example, in Math, Economics, Business, Marketing, Information Technology, Computer Science, any other related field.

Experience
• Over 3 years in experience working in a search engine marketing capacity or with same amount of experience working with paid search experience in an online environment. Proven SEO & SEM experience, managing PPC campaigns across Google, Yahoo and Bing is an added advantage.